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Struggle helps you appreciate achievement. That is why the struggle we undertook to celebrate achievement means so much to me. Starting out as a newspaper, then a magazine, ASIA, The Journal of Culture and Commerce, is now 13 years old. During that time, we worked hard to bring all the different Asian communities together. For its work, we have been honored many times by the U.S. Congress, state of California and city of San Diego. But we also wanted to honor those individuals we wrote about in our publication. So we began the Asian Heritage Awards ten years ago to create a legacy of Asian achievement for Southern California. The awards have been twice honored by the San Diego Press Club, one of the largest in the country, as a public service, and written about by many publications. From there we embarked on a campaign to help develop tomorrow’s female leaders. The initiative to do that is BOOST, which stands for Business, Organized global education, Opportunity, Science and Technology. Alliant International University and Cal State San Marcos believe so strongly in our project that they have become partners. Now we are bringing the program we call BOOST-